Cover

A book's cover drives over 60% of purchase decisions — a figure that reframes the entire design brief. For Alchemy in Print, the artwork of Zurich-based artist Marco Ganz was chosen as the cover and reproduced in screen printing. Ganz, known for translating industrial processes into artistic results, worked with RGB technique — a method that makes it possible, for the first time, to actually print light. The challenge of the reproduction lay not only in technical precision, but in respecting the artist's original idea: not merely to multiply the original, but to honour it — and, through creative technical means, to underline it with a fine pencil.