White in White

27.05.2026 — IN MÜNTSCHEMIER, LORENZ BOEGLI EXPLAINS THE WHITE-ON-WHITE PRINT IN HIS ATELIER — A TECHNIQUE SO SUBTLE, THE EYE MUST SEEK BEFORE THE BRAIN CAN SEE.

White-on-white printing pushes subtlety to its absolute limit. Working within a contrast range of just 2%, Lorenz Boegli creates prints that hover on the edge of invisibility — until the viewer's eye lingers long enough for the brain to suddenly unlock the image in full. The technique draws on layered whites: transparent tones, pearlescent finishes, and the quiet tension of near-immaterial surfaces. For this piece, the image by Thomas Sing — evoking tenderness, touch, and the space between — finds its perfect counterpart in a print that itself feels like an unfulfilled touch. The effect proved not only artistically compelling but commercially viable: within two months, the same technique was applied to a Haute Joaillerie brochure for Chanel.